Privacy Policy
Last updated June, 2026
This Privacy Policy explains how The Lasting Method (The Lasting Method LLC, “we,” “us,” or “our”) collects, uses, and shares information when you visit thelastingmethod.com or contact us. We serve clients in the United States, and this policy is written for that audience.
Information We Collect
We collect two kinds of information.
Information you give us
When you fill out our contact form, book a call, or buy an engagement, you may provide your name, email address, business name, phone number, and anything you choose to write in a message. When you purchase, payment is processed by our payment provider, Stripe, and we do not store your full card details on our systems.
Information collected automatically
When you visit the site, we and our analytics and advertising providers automatically collect technical data such as your IP address, browser type, device information, pages viewed, and how you arrived at the site. Most of this is collected through cookies and similar technologies, described in our Cookie Policy.
How We Use Your Information
- To respond to your inquiries and schedule and conduct strategy calls
- To deliver, support, and improve our services and this website
- To process payments for engagements
- To send you information you request and, where permitted, occasional updates you can opt out of at any time
- To understand site traffic and measure the performance of our marketing
- To protect the site, prevent fraud, and comply with our legal obligations
Analytics and Advertising
We use Google Analytics to understand how visitors use the site. Google may set cookies and process usage data on our behalf. You can opt out across sites using the Google Analytics Opt-out Browser Add-on.
We also use the Meta Pixel to measure and improve our advertising on Meta platforms such as Facebook and Instagram. This may allow us to reach people who have visited the site. You can manage your ad preferences in your Facebook and Instagram account settings.
How We Share Information
We do not sell your personal information. We share it only with service providers who help us run the business, and only as needed for them to perform their work. These include our website host, our payment provider (Stripe), our scheduling provider, our email provider, and our analytics and advertising providers (Google and Meta). We may also disclose information if required by law or to protect our rights, or in connection with a business transfer.
Data Retention
We keep personal information for as long as needed to provide our services, maintain our business records, and meet legal requirements, after which we delete or anonymize it.
Data Security
We use reasonable administrative and technical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your Choices
- You can ask us to access, correct, or delete the personal information we hold about you by emailing us at the address below
- You can opt out of marketing emails using the unsubscribe link in any message
- You can control cookies through your browser and the tools described in our Cookie Policy
California Residents
If you are a California resident, you may have rights under California law to know what personal information we collect, to request deletion, and to opt out of certain sharing. We do not sell personal information. To exercise any of these rights, contact us using the details below and we will respond as required by law.
Children’s Privacy
This site is intended for business owners and is not directed to children. We do not knowingly collect personal information from anyone under 16.
Third-Party Links
Our site may link to other websites we do not control. This policy does not apply to those sites, and we encourage you to read their privacy policies.
Changes to This Policy
We may update this policy from time to time. When we do, we will revise the date at the top of this page.
Contact Us
If you have questions about this policy or your information, email us at team@thelastingmethod.com.