Author name: Lisa Hayford

Lisa Hayford is the founder of The Lasting Method, where she designs and installs AI employees for DTC brands doing $1M to $10M in revenue. She has built and rolled out full AI implementations across entire operations, from marketing and support to operations and finance, with one rule: the business owns what gets built, not a vendor. She writes about what it actually takes to make AI stick inside a company instead of becoming shelfware.

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